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	<title>Huang Shan Today &#187; Marketing</title>
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		<title>Ethical Problems in Promotional Strategy</title>
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		<pubDate>Sun, 15 Nov 2009 19:21:48 +0000</pubDate>
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		<description><![CDATA[Promotion is the component of the marketing mix that gives rise to the majority of ethical questions. Personal selling has always been the target of ethically based criticism. Early traders, pack peddlers, greeters, drummers, and today’s used-car salespeople, for example, have all been accused of marketing malpractice, ranging from exaggerating product merits to outright deceit. [...]]]></description>
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		<title>Ethical Problems in Distribution Strategy</title>
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		<pubDate>Wed, 21 Oct 2009 19:19:36 +0000</pubDate>
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		<description><![CDATA[A firm’s channel strategy is required to deal with two kinds of ethical questions:
1. What is the appropriate degree of control over the channel?
2. Should a company distribute its products in marginally profitable outlets that have no alternative source of supply?
The question of control typically arises in relationships between manufacturers and franchise dealers. Should an [...]]]></description>
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		<title>Ethical Problems in Product Strategy</title>
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		<pubDate>Sat, 15 Aug 2009 19:17:59 +0000</pubDate>
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		<description><![CDATA[Product quality, planned obsolescence, brand similarity, and packaging questions are significant concerns of consumers, managers, and governments. Competitive pressures have forced some marketers into packaging practices that may be considered misleading, deceptive, and/or unethical. Some firms make packages larger than necessary to gain shelf space and consumer exposure in the supermarket. Odd-sized packages make price [...]]]></description>
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